5 ways to drive value with customer analytics
Read this whitepaper to learn five ways to drive value with customer analytics using Tableau.
There is a significant opportunity for sales and marketing functions to capture valuable insights through customer analytics. With a single, in-depth, and accurate view of customer data, smarter decisions on how to acquire, retain, upsell and engage with customers can be made – driving business ‘profitability. This whitepaper includes five examples of data visualizations that are transforming the decision-making process for sales and marketing teams covering:
- Revenue Distribution
- Potential Revenue
- Product Coverage
- Cohort Analysis
- Network Analysis