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5 ways to drive value with customer analytics

Read this whitepaper to learn five ways to drive value with customer analytics using Tableau.

There is a significant opportunity for sales and marketing functions to capture valuable insights through customer analytics. With a single, in-depth, and accurate view of customer data, smarter decisions on how to acquire, retain, upsell and engage with customers can be made – driving business ‘profitability. This whitepaper includes five examples of data visualizations that are transforming the decision-making process for sales and marketing teams covering:

  • Revenue Distribution
  • Potential Revenue
  • Product Coverage
  • Cohort Analysis
  • Network Analysis
Image of data visualization customer analytics