Global manufacturer Armstrong sells 1,500 different products across multiple management regions, with numerous distributors in each metropolitan area. The amount of data is immense. They needed a formalised way to analyse each of these micro-markets, in order to make profit-maximising decisions.
To help simplify and streamline the decision-making process, we built a market model showing how economic factors related to price, volume and product mix. From there we integrated the data into a single location, then created a consistent and interactive Tableau reporting format for the relevant decision-makers.
Our new analytical framework has resulted in price increases of up to 15% for Armstrong. Now they have the insight they need to set optimal prices across all their micro-markets. And our bespoke Tableau dashboards allow them to constantly monitor market performance, revealing new insights every day.