Websites are no longer a nice to have - they are an essential part of marketing your brand and communicating about your products and services in today's market. They are the first place most customers look for information about your business. Creating the right impression visually and providing information in an easy to follow way is key. This is even more true of ecommerce website with users only purchasing from the website if it's trustworthy and easy to use.
Here at Concentra we approach website production by looking at both design and usability. Without both working correctly, your site will not bring you the results you expect.
So we work with you to design all the elements you regard as being the best reflection of your brand to the outside world, plus help you structure content so that you are providing information in an easily digestible, and also compelling, format.
User and usability centric design is what helps turn the user from a browser to a customer. Our expertise in running usability labs to evaluate and measure the user-friendliness of your website has given our customers tangible benefit.
We will also help you maintain the site without the requirement to understand complex code, using user-friendly, flexible and integrated Microsoft content management tools.
