concentra - Case studies

Leading diabetes pharmaceutical firm offers highly interactive world "map" to help sufferers

Solution summary
Leading pharmaceutical company Novo Nordisk has created a highly interactive informational resource and sales and marketing tool using Microsoft .NET technology and SilverlightTM, from Concentra. The resource uses a world map idea to let users drill down to research both global and local trends in diabetes, one of the world’s biggest killers. The tool is a fusion of marketing and corporate social responsibility and is a ‘first’ for the organisation, but has been so successful
it is being incorporated into the organisation’s marketing and education mix.

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